As it's important for people to have a name once they're born, for companies it's vital to have a process of corporate identity development once they're settled. At the beginning, this process is all about creativity and about getting to know the brand. The idea is to create both, internal and external forms of expression, that will be presented at the same time to the company and to the customers.
Understanding which are the strengths, weaknesses, opportunities and threats of the company can definitely help us to create a valuable corporate identity development. This should consist of some essential and consistent elements able to interact between different strategies.
Example of logo by FWC
In other words, being able to sustain the corporate identity through out time, feeling that it actually works for the company and that it can be remembered and recognized by customers is a great sign of good work. The interaction between them can assure a deep and real understanding about what it had to be done and what it finally came out.
The process of corporate identity development requires time, commitment, tactical thought and ideas. But once it´s done and that it fits the company´s needs, the results will be daily recognized.
In Flat World Communication we work on Corporate identity development. We focus on the creation of good branding and image for companies, to facilitate the attainment of business objectives.
For more information give us a call or complete our online quotation request form.
Corporate identity development
We have developed hundreds of business logos, helping our customers to build a brand for their businesses. We present our portfolio to you. Take a tour!