Product packaging design works as a guarantee in two ways: on one side, it protects your product from any damage that could suffer. On the other, it acts like the visible face for customers. In this sense, the design must be personalized, according to each product. It's like a window customers have for your product and that is the importance that it should be given to it.
Packaging is integrated to the whole marketing process and it's in this sense that it should be thought. Designers focuse on the products' image as well as other features that can be required.
As part of the process of product packaging design it's a must to understand that our main goal is to enhance the brand or product. The question should be how. By promoting this process of designing we'll leverage them and creating a sustainable exposure to the public. Also, we'll create a perfect link between the distributor and our client.