FWC just delivered the first version of ASD-Superyacht.com website. This new site was created specially to target a difficult niche on the superyacht market. After a long and exhaustive work on the project competitive analysis, FWC found a small breach in the market to introduce this complex product and service.
The technology to be used for this website was a key desition to the success of the website. The goal was to start receiving organic traffic in less than 15 days without an SEM campaign, just SEO. After several tests of different technologies, the team found the perfect solution. And robust SEO strategy was planned to target this market in the superyacht sector based on this technology. The code was optimized, the copy was explicitly written, and a massive photo production happens in Monte-Carlo, Monaco.
FWC SEO team worked intensively with the client to define the SEO goals for the project. A 30 days competitive analysis of the online market for the project gave the team the needed information to plan a successful strategy. Coders, Designers, Writers, and Photographers coordinated by the SEO team started the work. 45 days later the website was released.
After one week of the website deployment, the site was positioned by Google in 7 of the 15 targeted keywords. 5 of them on the first page. Organic traffic started flowing after three days of deployment.
ASD is a company that offers bespoke security and training services for superyachts and their crew. Visit http://asd-superyachts.com for more information.