The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller and differentiate them from those of other sellers". Even if the definition is correct, the AMA fails to express the utter importance of an appropriately carried out branding strategy. Engineers must know that building a brand is as important as recruiting the right people, checking your balance sheets, developing your product or service, and analyzing technical matters. And that is where Engineering Branding comes into play.
Branding is a long-term investment that is reflected visually via the logo and company design elements. The logo of a company is one of the most precise ways to express the personality and image of a business. Engineering companies do have a personality and values which need to be transmitted through engineering branding in order to create a smart, clear, and successful corporate identity. It's essential for engineering companies to spend time researching, defining, and building a brand. Flat World Communication, with the main office located in Miami, has the experience and tools to help you achieve a successful engineering branding strategy according to your line of work and particular objectives.
The brand is the soul of a business, the core of its essence. Engineering branding can aid your business in achieving a cohesive identity. The brand encloses every area of your company and that's why it must be given the importance it requires.
Our experience in Engineering Branding
Engineering branding is useful to set yourself apart from your competitors. Differentiation is crucial to be successful in what you do. A good brand confirms your credibility, delivers a message clearly, motivates the buyer and raises brand awareness.
FWC has been working in Engineering Branding for almost 20 years with multinational companies such as Phoenix Labs and Glaxo Labs. Our branding strategy is complete and includes many key aspects like company name, logo, or slogan; company letterhead, company forms, web sites and marketing material.
Our difference in Engineering Branding
Flat World Communication works on Engineering Branding and focuses on giving your company an image and an identity that is coherent with your engineering projects and target audiences. Through your brand you communicate a message about your business, your values, and the products or services you sell. First impressions are important, and there is no second chance to create such a long-lasting impression.
Our team of experts is well aware of the importance of branding for your engineering company and that's why they are the best team to work with. They know how to help you build an effective corporate identity through brand building. This will not only unify your business with your clients, but it will also reinforce links between employees and employers.
Apart from its main office in Miami, Florida, FWC has offices in Buenos Aires, Bogotá and Dublin. The team in each location is 100% English-Spanish bilingual.
Don't hesitate to Contact Us for more information regarding Engineering Branding.
Our Difference
- We have been in business for over 25 years
- Together we have more than 200 years of collective experience
- We have an extensive proven and successful experience in working in print and digital marketing projects for the corporate, retail, medical, tourism and editorial markets
- We have a proven track record in working with consumers of different regions, especially the Americas
- We have the appropriate team in place to meet your deadline and maintain quality control
- The International Trade Council assigned FWC the Quality in Business Certification
- We have been recognized with the Agency of the Year Award 2019
Contact Us to request a quote.
Why work with FWC?
Years of Experience
We think that an expert is the one who has made all the possible mistakes in his matter.
After 25 years, we have achieved this position, and all this experience is an add-on that not too many agencies can offer.
Global Team
Our strategic team locations can offer us several advantages:
- Saving time because of the extended working hours we can achieve through our different offices.
- Cost advantages by having in-house expert teams with an hourly rate lower than in the US.
- Multicultural and Multilingual teams that can offer a fresh approach to projects.
- Local experts for multinational clients.
All-Inclusive Service
FWC team includes some of the most knowledgeable members in different areas, all of them in-house, allowing us to have instant communication between our creatives, designers, developers, writers, videographers, etc.
Projects are done from day one till delivery in-house by this multidisciplinary team, adding a special value during the creation process. Having the experts in the same table makes us work fast, prevent problems, and extend the team creativity to a special level.
Location
FWC offices and partners location.
